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Upgrading Photoshop CS3 to CS4 serial number issue

I am trying to upgrade from Photoshop CS3 Extended to Photoshop CS4 Extended. I purchased the upgrade from Adobe. At the same time I purchased an upgrade from Lightroom 1 to Lightroom 2. I had NO problems with upgrading Lightroom.

When trying to upgrade CS3 to CS4 it asks for the serial number for CS4, I enter it and it is accepted. Then I am asked for the serial number for CS3, I enter it, directly from the back of the jewel case from my original disk. I am then given an error message that "the serial number doesn't match the product" and I'm stuck. I am running on the 30 day trial and I'm now 10 days into trying to resolve the issue. I'm out more than 5 hours of my time yesterday (3 phone calls totalling almost 3 hours of time and time repeatedly uninstalling and reinstalling and downloading software as advised) and I'm in worse shape than when I began. Now I have all versions of Photoshop uninstalled from my computer. I've been told I need a new serial number, and one tech said the problem is that my original version of CS3 was an educational version and the upgrade isn't. Well there was/is no educational version of the upgrade - and why didn't the Adobe sales person ask/advise/inform me of this when selling me the upgrade? My original CS3 used to show up on "my stuff" on their web site as my registered products (I know - I checked the serial number the first day I installed the upgrade) and now it is mysteriously gone from the on-line records.

All I want is to be able to use the software upgrade I purchased. Is that really too much to ask for? Adobe - your products are great; your customer service is appalling.
 
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