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Products More Popular Than Company

As Lane saw this morning http://twitter.com/monstro/statuses/8... most people who use Typepad, Movable Type, or VOX don't know they are "products" of the company "Six Apart" rather they think each product is a "company".

Searching for the company "Typepad", "Movable Type", or "Vox" doesn't provide results

What is the best practice for capturing these requests for help?

Can we map companies to products of a company?

Or should we create separate companies for each product?
 
indifferent I’m stranded

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