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It came in a little cardboard mailer. Aspen/Snowmass, the resort area to the stars, where the average price of a house is $4.2 mil, sent me a CFL today. I'll admit, I visit Aspen annually with my family and so am on their mailing list. I'm guessing that the CFL is actually their yearly pre-season gift (last year it was a calendar). So, I'll take a free CFL, but it got me wondering... why? It looks like this is recent spate of generosity is part of Aspen Ski Co.'s SAVE SNOW campaign. The campaign is part of a larger environmental commitment that ASC has going on and it shows how enlightened governance can make a difference. As part of the campaign they have produced a transparent and valid sustainability report (downloadable at their site), an Amicus Brief to the Supreme Court on carbon dioxide regulation, they have testified in front of congress, and they purchase significant RECs.

I know what you're thinking. ASC needs snow to continue to make profit, so they are just being self serving. But, lots of companies need lots of resources to operate and oh so few are actually walking their walk. I say kudos to ASC for walking their walk, trying to educate consumers (many of whom probably don't have the most eco-friendly lifestyles) and giving away swag that we can actually use. But, I'm a marketer...what do you think?

Disclosure: I run a consulatncy for small businesses, Greenhance.com, and want to know if people think this kind of promotion makes sense... or not. What do you think?