Lose the American Apparel look in your store

Hi Aaron.

We started out as an online only business, so the architects who designed our shop, Grayscale, used our website for inspiration. They chose white walls and a light table with bicycle components spread out to mirror the Build Your Bike feature on our website.

We installed warmer halogen lighting instead of the harsh cold fluorescent lighting that you find in American Apparel. And we have come up with alternate solutions to hang our merchandise so that we don't have to use the ugly metal grids that AA uses.

We do use the font Helvetica for signage inside the shop. Perhaps that's what's giving you the AA vibe. We will be taking a look at redesigning our in-store signage in the coming weeks. Your comment will be top of mind as we make changes.

Thanks for your input Aaron.

The store looks rad. Don't hate.

The site looks beautiful and the concept is great. And Valencia is coming along! Happy to have you guys in neighborhood. Two questions, what fonts do you use on your site (especially like the logo and menu ones) and who designed the site? All nicely done, kudos. Like the 2.0 stuff and that it all works on my iPhone too.

Thanks Jonathan! The font is Archer and the site was designed by Chapter Three. We're in the early stages of updating the site to make it even more user friendly and easy to navigate. Thanks for the feed back.

Jefferson