Why haven't either of the Presidential candidates addressed the carbon footprint of the hundreds of millions of dollars they are spending on political advertising?
Today, neither our print nor our digital media infrastructures are sustainable, but they can be. Given the importance that both candidates have placed on climate change and on the need to reduce greenhouse gas emissions, last week I sent an invitation to the DNC, the Obama Campaign, the RNC and the McCain Campaign inviting them to address the carbon footprint associated with the billions of dollars that will be spent on political advertising in 2008 and address the sustainability of the print and digital media supply chain infrastructure that Americans depend upon.
The following press release was also made:
Inconvenient Political Truth: Campaign Ads & The Environment
Billions of dollars and a big carbon footprint
http://www.csrwire.com/News/12671.html
So far there has been little mainstream media attention to the release and we have not received a response from either candidate, nor from the DNC or RNC.
It is laudable that the two parties are seeking to "green up" their respective conventions, but the addressing the carbon footprint of more than $4 billion dollars that will be spent on political advertising in 2008 is a much bigger story... and one that has yet to be given the attention such an important issue deserves.