What does RM's elephant iconography symbolize?

I've been waiting for someone to ask this...

Whenever I think about user experience as a field, I'm reminded of the fable of the blind men and the elephant. Each touches a different part of this strange animal, and none gets it quite right in trying to determine just what it is. The blind men are all of us--and especially the established disciplines we come from--and the elephant is UX. No one quite has the full picture.

Also, it may not be obvious, but the elephant is made up of an "r" and an "m". For Rosenfeld Media.

The logo, and the entire Rosenfeld Media site, was designed by the extraordinary Dave Shea of Bright Creative (http://brightcreative.com/). Working with Dave has been one of the highlights of my (young) career in publishing.

I'd be curious if readers of this post could let me know: what does the logo look like to you?